In juxtaposition to the vintage market, there is a unique allure of Modern NBA cards due to their connection to current players and the excitement surrounding their careers. Modern basketball cards feature advanced technology bringing the collector closer to the player, often including autographs, jersey relics and low-numbered parallels. The media influence has increased fan engagement through social media (and streaming), while the rookies and rising stars have the potential to appreciate significantly if the player's career ascends.