Bulleit Bourbon's bottle design is a calculated blend of family history and expert branding, designed to look like a vintage artifact from the 1800s. While you may spot the "orange label" Bulleit as a staple on HBO's "Deadwood" series, the original bottle looked nothing like it does today.. The original packaging focused on Kentucky’s horse racing heritage rather than the "Frontier" theme. It used a squat, square-shaped bottle similar to those used by Buffalo Trace for brands like Elmer T. Lee due to its' open mold. But before that, yes before that existed a truly-original bottle. Utilize the drop-down menu under "bottles" to explore Bulleit's evolution over the years.