Custom Packaging: Limited-edition bottles, gift boxes, and unique bottle shapes are used to add prestige and collectability. Bulleit Bourbon's packaging has evolved from a traditional thoroughbred-inspired design to its current award-winning, "frontier-style" apothecary aesthetic.

Glassware Packs are frequently bundled with either two heavy-bottomed rocks glasses or two Glencairn tasting glasses. Whereas metal flasks are often bundled with the standard Bourbon or Rye, which reflect the bottle's own flask-inspired shape.