Ultra Modern basketball cards (from the 2019-present) time frame saw a significant shift in production philosophy, particularly the move toward high scarcity parallels, autographs, and game-used relics. Thousands of unique cards, for a single player, in a single rookie year, exist across many different sets and variations. A growing focus on extreme scarcity, with numerous serial-numbered parallels, short-printed variations, and high-end "case hits" have taken the headlines. The market continues to be heavily-influenced by speculation and the chase for rare inserts and high-grade cards, which can be highly volatile. Fortunately, there is continued innovation in design, often involving complex die-cuts, limited print runs, and unique visual effects. Overall, the ultra modern era represents an acceleration of trends from the later modern era, leading to a highly-complex and fragmented market focused on manufactured scarcity and high-value chase cards, rather than simply collecting full base sets of yesteryear.