Bulleit Bourbon's history began in the 19th century, was revived in 1987 by Tom Bulleit, and has since become one of the fastest-growing whiskey brands in America under the ownership of global spirits giant Diageo.
2017: Dedicated Distillery: To meet soaring demand, Diageo invested $115 million in a new, state-of-the-art Bulleit distillery in Shelbyville, Kentucky, which opened in March 2017.
Bulleit's sales history shows remarkable growth, driven largely by its adoption by bartenders and its "frontier" image.
Early 2000s: In 2000, Bulleit sold around 180,000 nine-liter cases.
Mid-2010s Growth: The brand experienced rapid expansion, becoming one of America's fastest-growing whiskeys. Sales hit approximately 500,000 cases in 2015.
2017 Performance: Bulleit reached 1.2 million cases sold, making it the second best-selling super-premium bourbon brand, with a significant annual growth rate of 12.7% that year.
Modern Status: Bulleit is now one of the top ten selling bourbons in the United States and continues to thrive in the global market, although some recent reports have indicated minor sales drops amidst post-pandemic market shifts
These are the guys who designed the new bottle: https://sandstrompartners.com
Steve sandstrom is an amazing designer, I've worked with him a few times, and an all around cool person. They also did the iconic St. Germaine bottle and the ribbed Aviation Gin bottle.