Interested in how Tom Bulleit - who served as a U.S. Navy Corpsman attached to the 1st Marine Division- found his way to personally marketing the brand for years, often through handshakes with bartenders? The 2020 memoir "Bulleit Proof" is available on Amazon (and in book stores), including the subtitle: How I Took a 150-Year-Old Family Recipe and a Revolver, and Disrupted the Entire Liquor Industry One Bottle, One Sip, One Handshake at a Time.