Bulleit 95 Rye (more commonly known simply as Bulleit Rye) is an award-winning straight American rye whiskey with a distinctive mash bill of 95% rye and 5% malted barley. It is highly regarded for its spicy and complex character, making it a favorite for sipping or mixing in cocktails like a Manhattan or Sazerac. 

• Double Gold Medal at the San Francisco World Spirits Competition (2013, 2011).

Bulleit 95 Rye is often credited with mainstreaming high-rye whiskey during the cocktail renaissance of the 2010s. Before its 2011 launch, rye was a niche category dominated by "barely legal" mash bills (51% rye). Bulleit popularized the ultra-spicy MGP-sourced 95% rye mash bill, which changed the expectations for the entire category. 

• The "Bartender's Handshake": Because of its high rye content, it didn't get lost in sugar or vermouth. It became the go-to for professionals at the International Bartenders Association level for crafting bold Manhattans and Old Fashioneds.

• Defining the Profile: It shifted the American palate away from the sweeter, corn-heavy "Kentucky style" rye toward the drier, dill-and-baking-spice profile of Indiana-style rye.

• Expansion of the Category: Its massive commercial success proved there was a market for 95% rye, paving the way for other brands like High West and WhistlePig to find mainstream audiences.