From points of sale items and holiday promotions, to corporate gifts and unique display stands; there seems to be marketing for everyone out there. Bourbon endcaps tell a story, visitor centers offer sales of inventory, and you can find promotional samples online and in retail. Bourbon marketing products include a mix of the actual spirit with customized packaging and a variety of branded merchandise, and the category also includes items like bourbon barrel head wall art or serving boards, custom bar signs, and even bourbon-scented candles or wax melts.